If you are a blog writer and wondering how people do business from
blogging, you must learn to optimize your blog posts to make them
visible to more readers. PPC Services in Gurgaon takes advantage of
expansive marketing potential of the blogs which many bloggers do not
know. Many big companies also use blogs for their business by
providing fresh, relevant & attractive content. Below are few easy Search
Engine Optimization (SEO) tips you can use to make your blog posts
more search engine friendly.
1- Do Keyword Research Before Writing
When you chose to write any topic, you must research the relevant
keywords which are most searchable and include those keywords in the
write-up. There are variety of tools & techniques available online for
proper keyword research. SEO Company in Gurgaon uses tools like se
semrush & MozPro which allow you to find related keywords according
to your topic and let you the traffic & competition of those keywords.
2- Use these Keywords Intelligently in the Blog
After noting down your targeted keywords, it is important to use these
keywords throughout the post with proper placement such that the
reader and search engine crawlers can easily get that keyword while
indexing. So, when any one search the keyword used in the post, search
engine finds the keyword on your blog and bring the search result. You
can include the keywords in title, headings & subheadings, introductory
sentence, concluding paragraph, anchor text to hyperlink it to related
pages, and title tags & meta descriptions.
3- Optimize the Images
Uploading images and photos to your blogs not just attracts people to
click and read more but it helps search engines to search relevant
mages while indexing. SEO Services in India always includes keywords
in the image, saves the images with the relevant keyword and add the
alt text field with a brief using the keyword. A keyword rich description
images is said to be the optimized images.
4- Use Social Media Link to Increase the Blog Reach
Through social media you can reach thousands of people and create
followers and connection with your potential as well as current
customers. Using this method broaden the reach of the blog in an easier & faster
way.
5- Provide the Option to Subscribe Your Blog
While providing an option to subscribe your blog via reader’s email id
allows followers to get instant notification of your latest post so that
reader’s do not miss any of your posts. Also, you would not want your
post lovers to check your blogs again and again for new updates. You
also get a database, which you can use further for business promotion
or marketing purpose.
Digital Planner 